The alternative workforce has been a burgeoning part of the american economy for the past couple of decades. From a survey of 8,000 people across europe and the U.S., the Mckinsey Global Institute determined that between 20-30% of workers are engaged in different types of “independent work”.
A company establishes it’s brand by cultivating and managing its image and reputation. It chooses a story or narrative that it believes about itself, and it tells that story to the world. To all possible stakeholders, a company brand is a promise, a belief, and an expectation of what can be provided ...